The right team to amplify your brand’s story.
Alliance PR is a boutique communications agency that understands the impact and art of brand storytelling.
Our approach.
We are a boutique communications agency who thinks like brand marketers. With decades of experience in PR & Communications for some of the world’s most iconic brands, we love combining our passion for storytelling with our love for all-things brand.
Big agency results, without the price tag.
Alliance PR has more than 20 years of experience working with some of the most iconic brand marketers in footwear, fashion, food and tech. Whether you’re a start-up or a storied brand, we will partner with you to develop and amplify your brand’s story across whatever channels matter to you and your stakeholders.
In-person and remote options.
Our office is located in the beautiful Pacific Northwest, outside of Portland, Ore. Can’t make it into the office? No worries – we’ve got you covered with remote meeting options. We’ve worked with clients based in NYC to Milan to San Francisco.
Our services.
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Corporate Communications
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Media Relations
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Influencer & Social Strategy
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Crisis & Reputation Management
Meet our team.
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JulieAnna Giannini, President & CEO
JulieAnna Giannini is an experienced marketing and communications professional with more than 20 years of expertise in PR and corporate communications. She specializes in brand storytelling, bringing narratives to life for a diverse range of direct-to-consumer, B2B, and consumer brands. Her portfolio includes collaborations with iconic brands such as Woolrich, Sorel, Bogs, UNLESS Collective, and Autodesk. Her expertise encompasses media relations, influencer and celebrity seeding, product placement in television and film, social campaigns, community engagement, word-of-mouth marketing, and experiential marketing. With experience across various industries, from footwear to technology, she has made impactful contributions to a multitude of high-profile companies. Her versatile marketing skills encompass writing, editing, celebrity and influencer program management, TV & film placement, and strategic social and community engagement, all rooted in the art of brand storytelling.
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Steve Giannini, COO & Co-Founder
Steve Giannini is a distinguished Software Executive, Operator, and Investor, known for his strategic acumen and leadership. With a successful tenure as CEO at Bright.md, his experience extends to co-founding Opal, an enterprise software company that caters to renowned brand marketers, including Target, Whole Foods, Rothy's, Microsoft, Nike, Apple, and Starbucks. Steve's deep understanding of brand communication and PR needs stems from his pivotal role at Opal, where he served as President and CEO for nearly a decade. Earlier in his career, he led Alliance Network Group, where he provided advisory services and strategies to clients like Verizon, Konami, and the Wall Street Journal, alongside Fortune 500 corporations and startups. Steve's expertise encompasses C-level guidance, growth strategies, operational efficiencies, and financing and corporate transactions, making him an invaluable partner for brand marketers seeking tailored communication and PR solutions.
“JulieAnna has been an incredible asset while working at Woolrich. She has single handedly managed complicated PR projects and always succeeded in her tasks. She exceeded our expectations and always worked within budget and always on time! Highly recommended!.”
— Patrick Nebiolo, Client at Woolrich
“JulieAnna is a powerhouse! It was an immense pleasure to work with her at Woolrich. She always comes to the table with great ideas, a professional attitude and super fast results. I always feel that she understands the creative vision as well as the market needs and executes flawlessly for the brand. I can't recommend her enough!”
— Karuna Scheinfeld, Client at Woolrich
“JulieAnna is a natural connector and communicator who quickly distills strategic imperatives down to key messages that are easily relatable to stakeholders across the spectrum. With an ability to quickly build relationships in any setting, she can form internal ties to gain necessary insights and external bonds to effectively promote the desired messages. Guided by great listening skills, intuitive thinking, and great business savvy, JulieAnna works well with anyone and delivers impressive results time after time.”
— Tim Williams, Client at NWEA